Packaging Project

For the packaging project, we had to find a brand that needed re vamping, I chose Old Spice, this was because I personally am not a fan of the ugly red they use as the main colour of the brand. They try and portray quite a posh image to the brand but I think their packaging looks quite tacky. My challange is to turn it around using its logo still so people still recognise it, but turn it into something that looks more up market.

Before:

After: